#happy10thanniversaryto the #iphone📱 A #revolutionary #productthat #changes everything’.. Today is the 10th anniversary of the iPhone, which first went on sale on June 29 back in 2007, and we’re taking a look back at its launch and early reception.
Described by Steve Jobs as ‘a revolutionary product that changes everything,’ he teased that #applewas announcing three products: a wide-screen iPod with touch controls, a mobile phone, and a breakthrough Internet #communicationsdevice before revealing that it was a single device, called the iPhone …
Steve said that the iPhone was both smarter and easier to use than existing smartphones, which had smaller screens, hardware keyboards and whose touchscreens required a stylus.
In what was by now the signature Apple advertising style, of ads which said little or nothing about the product itself, the first ad appeared during the Oscars – comprising a lot of movie clips of people answering phones before showing the iPhone with a simple ‘Hello … Coming in June.’ Work had begun on the iPhone three years earlier, in 2004, under the codename Project Purple. Steve Jobs revealed during a D8 interview that the company actually started work on the iPad first, but when he saw an early demo of multi-touch and intertial scrolling, he suddenly realized they could use the technology to build a phone.
A phone was a far higher priority than a tablet as the company had already identified smartphones as the product most likely to cannibalize iPod sales.
We’ve recently been hearing more about the story behind the iPhone. Scott Forstall, who headed up the iPhone software team, spoke at the Computer History Museum in Mountain View, California. He and some of the early engineers spoke of what it was like to work on a project in such secrecy.
Forstall, Tony Fadell and Greg Christie gave yet more backstory to the Wall Street Journal, talking about trying 30-40 different ways to use the iPod wheel before giving up on that, and trying countless UI designs before Steve eventually gave them a two-week deadline to create one he liked or have the project taken away from them.
Steve, though, got it completely right: 📱😍👌🏼 @iapple